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Demand by the region’s women for high-quality nightwear, bridal wear, maternity wear and lingerie is known globally, and the international brand, Shadow, has been established in the region to cater for this blossoming market opportunity. 

Shadow itself is a very well-defined store which utilizes a shop-in-shop format, where five international brands, all manufactured in Europe, each enjoy their own dedicated display underlining their varied and unique products

Staffs are all highly-trained to meet customer requirements, including advice on correct fitting. The high quality of each brand’s products makes them both desirable and aspirational to their buyers. As a consequence, Shadow generates huge customer loyalty, and even as Shadow expands into other markets, its profile, and that of the brands it carries, will remain unsurpassed.

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